Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. CRM systems can also give customer-facing staff detailed information on customers' personal information, purchase history, buying preferences and concerns.
1. Effective time management as CRM prompts users to follow up on activities and automates alerts when important events occur, or if actions are missed.
2. Performance hotspots are quickly identified enabling timely action to be taken to correct issues and reward outstanding achievers.
3. Users can instantly check order histories to understand customer buying patterns and identify new selling opportunities.
4. Improved customer experience as everyone has access to complete relationship detail wherever they work to engage with clients and deliver amazing service.